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CASE STUDY

Divine Skin: Sereena

A brand photography session in Derby showing eight years of confidence and transformation behind Divine Skin.

Derby · Shoot · 15th September 2026

Sereena from Divine Skin putting on a glove
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Sereena from Divine Skin in her studio

Meet Sereena.

Sereena is the founder of Divine Skin, an aesthetics clinic in Derby specialising in laser hair removal, microneedling and LED light therapy. Built on tenacity, almost eight years on, the business is still growing with clear direction on what she wants for her clients and her brand.

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What sets Divine Skin apart is Sereena's own story: having struggled with her skin for years, she understands first-hand the confidence behind every treatment. That experience shapes her client interactions and sits at the heart of her brand values: confidence, self-care and beauty.

Image of Sereena using her laser machine.

The Brief

Sereena wanted imagery that spoke to eight years of proven results. She needed personal brand photography that put her genuine client satisfaction and outcomes front and centre with Sereena herself as the face of Divine Skin, not hidden behind the treatments.

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The images needed to work seamlessly across her website, social channels and marketing: professional headshots that draw people in, paired with in-clinic imagery that reflects her credibility and expertise.

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The Approach

I built the shoot around Sereena's confidence and expertise, capturing her in her own space within her clinic. As her brand photographer, my role was to show the assurance that comes from eight years of experience and consistent results without an overly clinical feel, but instead warmth paired with genuine professionalism. We focused on natural, flattering light throughout, keeping the images aligned with her brand values.

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Alongside a series of strong personal brand headshots, we captured Sereena at work, demonstrating the calm, considered environment clients experience at Divine Skin.

Sereena from Divine Skin holding beauty products
This gave Sereena a set of images strong enough to carry her brand across every platform, reinforcing the trust and results Divine Skin has built over the years.
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The Outcome

Sereena now has a full, on-brand image library: headshots that put her firmly at the centre of her brand, and clinic imagery that reflects the quality and results she's built her reputation on. All of it reflects the same determination and self-assurance that's driven Divine Skin's growth.

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The real brief behind every shoot I do is to capture you, your story and your craft so that clients feel that trust before they've even booked in.

Kelly was amazing to work with. She was professional, friendly, and made me feel completely at ease. She captured my beauty business beautifully and brought my brand to life through her photography. I’m absolutely delighted with the photos and would highly recommend her.
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If you're a business owner in Nottingham or Derby who wants to showcase your success with photography that shows it, I'd love to hear your story. Get in touch, and let's talk about what a personal brand photography session could do for your business.

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